The other evening, my husband and I enjoyed dinner at the exquisite restaurant PUNA inside the Ritz‑Carlton Reserve Nekajui, Papagayo, and the experience was nothing short of extraordinary: elegant design, warm genuine service, and a sense of calm that felt both exclusive and welcoming.
As I took in the setting — Pacific-sunset light, local art, impeccable ambiance and service — I realised how significant it is that so many of the world’s premier hospitality brands have chosen Guanacaste for their major investments. Iconic hospitality brands like Ritz-Carlton, Four Seasons, Waldorf Astoria, St. Regis, Andaz and W Hotel don’t make such moves lightly. They conduct deep research, follow global travel trends and invest in destinations they believe in for the long term.
That realisation sparked my curiosity: Why Guanacaste? Why now? So I delved into the numbers, projects, connectivity and patterns of luxury-living in the region — and what I found confirmed what many living here sense: the region has quietly matured into a global-class luxury market, and it’s transforming not just tourism, but the high-end real-estate landscape too.
Global Brands Betting on Costa Rica’s Pacific Coast
Over the last two decades, the Península Papagayo has emerged as one of the most exclusive enclaves in Central America for ultra-luxury hospitality and real estate.
- The Four Seasons brand laid the foundation more than 20 years ago.
- The Andaz by Hyatt followed, bringing contemporary‑design luxury to Papagayo.
- More recent flagship additions include the Ritz-Carlton Reserve “Nekajui”, Waldorf Astoria Residences and El Mangroove Hotel.
- Most recently, the St. Regis Papagayo project was announced: spanning approximately 20 hectares on the Gulf of Papagayo, expected to open in 2027. See the official press release →
When such globally recognised brands invest at this scale, they are implicitly validating the destination’s maturity, runway and potential for growth.
Brand-Anchored Residences: Privacy Meets Five-Star Service
A key differentiator for luxury real estate in the region is that nearly every major hotel brand now offers branded residences—private homes or villas that combine the comfort and privacy of ownership with access to resort-level amenities, global brand services and often rental-management programmes.
- The Four Seasons Private Residences Prieta Bay at Peninsula Papagayo offer estate homes and villas fully serviced and managed by Four Seasons. Explore details →
- The Andaz Costa Rica Resort at Peninsula Papagayo unveiled new multi-bedroom villas and residences. Details →
- The St. Regis Papagayo development will include 120 hotel rooms and 143 branded residences, among them the ultra-luxury “Astor Mansion” reportedly priced around US$30 million and therefore the most expensive property in Costa Rica. The Astor Mansion is the house on the picture of this blog post!
- The Waldorf Astoria Residences Costa Rica and Ritz Carlton Reserve Nekajui offer branded residences as well.
- Discovery Land Company , known for their most exclusive and private residential communities worldwide, scout the earth to find the most desirable natural landscapes for their developments to deliver incredible experiences to the most affluent people in the world and their families. They found a piece of paradise in Zapotal, where the Costa Rican community with all its amenities is located. Zapotal Golf and Beach Club is a sanctuary that even has an organic farm and a farm-to-table restaurant.
- The W Residences Costa Rica – Reserva Conchal (“Treehouse Collection”) are private 2-, 3- and 4-bedroom homes integrated with the W hotel’s amenities (golf, spa, beach club).
- The El Mangroove Residences (Autograph Collection), in Bahía Papagayo offer branded private residences, offering 2- and 3-bedroom homes, also with optional rental programmes. Learn more →
Owners gain global brand credibility, access to resort‑level amenities, rental‑management programs, and the privacy of a home combined with the comfort of luxury hospitality.
These branded-residence offerings provide a powerful value proposition:
- Global brand credibility + marketing reach
- Resort-level amenities and services (spa, golf, dining, concierge)
- Optional rental-management programmes that reduce ownership burden
- Privacy and exclusivity of a private home combined with luxury hospitality
In essence, they elevate the value-floor for all luxury homes in the region—making every villa in the area benefit from the presence of ultra-high-end benchmarks.
Why Costa Rica? A Foundation Built on Trust
Costa Rica’s enduring political and economic stability, skilled bilingual workforce, and the world‑famous “Pura Vida” lifestyle create a foundation of trust for investors. This rare combination attracts global hotel brands and high‑net‑worth property buyers alike.
Why Guanacaste? Costa Rica’s “Gold Coast”
1. Strategic Access via LIR: The Daniel Oduber Quirós International Airport (LIR) logged approximately 1.91 million passengers in 2024 — a 16% annual increase — and offers nonstop flights to 32 destinations, mainly in North America.
2. Natural Beauty & Premium Experience: From golden beaches to volcanoes and tropical dry forests, Guanacaste combines biodiversity and beauty.
3. Authentic Lifestyle: Guanacaste retains strong cultural identity through its sabanero heritage, music, and cuisine.
Recognition on the Global Stage
It’s not only the brands taking notice.
– Travel + Leisure named Costa Rica Destination of the year 2025!
– Forbes reports that ultra‑high‑net‑worth individuals increasingly prefer branded residences over hotels.
These signals align perfectly with Guanacaste’s luxury real estate evolution.
The Big Picture
When you connect the dots — international brands, record‑breaking tourism, world‑class connectivity, and global recognition — one conclusion stands out: Guanacaste has entered a new era of luxury living and investment.
The presence of such brand names validate the region’s long‑term strength. It also sets a new benchmark for design, service, and value — elevating the entire market.
For anyone who loves Costa Rica and understands the rare mix of natural beauty, stability, freedom, and opportunity it offers, the time to explore Guanacaste’s luxury real estate market has never been better.
If you are drawn to the lifestyle Guanacaste inspires — where barefoot luxury meets genuine connection to nature — I would love to help you find your place here. Whether you are looking for a serene ocean-view villa, a branded residence, or an investment that feels personal and lasting, let’s explore what fits you best and make it a reality! Contact me – I already live here!